Creative Strategy

In Shades we ensure the interest of long-term brand success, therefore it’s important to set a stable foundation and not take short cuts in marketing. Our sharp Creative Strategy is evident along every brand touch point, not always measurable but can set the tone for messaging, design and marketing for years to come.

Whether it’s writing Brand Plans, Communication and Creative Strategy or simply devising compelling Brand Vision statements, our process is a perfect harmony of left and right brain thinking, ensuring that ‘logic’ and ‘magic’ are equal partners.